In this episode of The 7-Figure CEO Podcast, Casey sits down with Stu McLaren, CEO and founder of Tribe. Stu has taken his talents of leadership and created his business to help people grow their online communities. Listen in to what Stu has to say about giving up your time, promoting your products, knowing your audience, and hiring the best employees.
Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites.
Stu started a software company in 2004 called WishList Member. In just a few short years this software would become the world’s most popular membership platform for WordPress powering 60,000 online communities and membership sites. Stu sold his interests in WishList Member in 2014 to focus solely on coaching and helping entrepreneurs create, and grow their own lifestyle business.
Stu credits his success to years of cultivating meaningful relationships. Learn Stu’s approach to networking, why it was so impactful on his business, and how it could change the way you approach business networking as well.
- Build on top of the relationships you have built over the years.
- Become known for something specific
- showcase your expertise
- be consistent
- Consistently volunteer your time for free to get your foot in the door.
- This will help you build relationships, become known, and showcase your expertise.
- Do not ask people about their problems, identify their problems and help find a solution.
Know Your Audience
- Know your audience better than they know themselves
- Identify their external and internal problems or challenges.
- External: What are they searching for and seeking solutions for.
- Internal: What thoughts are keeping them up at night?
- To identify these problems look at what your audience is commenting or asking on social media, blog posts, podcasts etc.
- Once you have identified the issue talk about it.
- Do not hire the cheapest talent. Instead, hire someone who will help your business grow.
- Hire the A level workers, not the B level workers.
- An A level employee will do what they are told and try to find their own solutions before asking others for help.
- A B level employee wants to find the easiest way out, so instead of finding their own solutions they immediately ask for other’s opinions.
- Make the hiring process an audition not an interview.
- Before hiring a new employee, give them a small task to do so you get an idea of what type of worker they are.
- Be intentional about creating a ton of anticipation early on for your product.
- Build up to specific date of which they can buy and then hit them with something big.
- Promote your product because you know it is something that is going to benefit the people you are selling to.
- A good idea is to have four major promotions a year that you go all in on each quarter and then a few smaller promotions throughout the year.
- When you are learning you want to take that knowledge or wisdom and then apply it to your business.
- You want to try and learn in the fastest and most leveraged way possible.
- Stu hires someone whose job it is to learn from courses and then create an in depth two to four page summary about the course.
- This allows you to focus on your business without wasting time.
- This also allows the time you spend reading the course summary to be leveraged towards fitting it into your business.
- The best way to learn is to build relationships, spend time with other entrepreneurs, and ask questions.
Email your top take-aways and learnings to Casey@CaseyGraham.com