7CEO 059: Navigating The Early Stages Of Business

On January 29, 2018

7CEO 059: Navigating The Early Stages Of Business

Billy is a highly creative and energetic producer, emcee, and leadership consultant. He is passionate about working alongside great organizations and helping their story come alive. Billy’s creativity, enthusiasm, and innovative approach to producing events, turn ordinary environments into engaging and compelling experiences. Billy has partnered with Delta, Coca-Cola, Chick-fil-a, FIFA, The John Maxwell Company, and many other notable organizations to help them transform their corporate events into experiences that live on.





Email your top take-aways and learnings to Casey@CaseyGraham.com



  • If you see a problem change it by activating ideas.
  • Focus on the value of the product not the price of the product.
  • Higher prices for products comes with setting the standard high.
  • How do you deploy the impact of your organization?
  • What are you doing to make it sticky for your people?
  • Do not just set a price you are comfortable with. Take your widget and mark it up.


  • Start by hiring people you know.
  • Do not get comfortable hiring people just like you. Hire people who are the opposite of you.
  • Hire people you trust and who care about what they’re doing.
  • Seek positive and nimble people.
  • When you hire someone expect change, and do not settle them into a title too quick.
    • Discover their strengths and weaknesses, then place them in a position where they thrive.


  • Have weekly reports that assess profit and loss statements.
  • Class your products to make organization easier.
  • Leading Indicators
    • Looking closely at the things that lead you to more revenue, more customers, and more impact.
    • These indicators can be influenced more easily.
  • Lagging Indicators
    • Looking closely at things like tight PNL, weekly reports, and data.
    • These indicators are difficult to influence but necessary to check.
  • Create quote documents to organize your products/services so you can indicate what needs to change in the future.


  • Your business is about the client, not you.
  • Make your product/service so valuable that the client has no other choice, but to talk to others about your business.
  • Ask clients, “have you thought about this?”
    • This helps your clients solve their problems and understand what they need to do.
  • Make your clients feel like the heroes.
  • When you work for your client you are there to activate their ideas, not your own ideas.
  • Anticipate guests
  • Invite clients to the office.
    • By inviting clients to the office, you are creating a valuable relationship with them.
    • Clients are able to see the space you work in and become excited about the fact that you are going to take care of them in every way possible.


  • As a leader, the best thing you can do to gather ideas is get them from the quietest people
  • Ask questions, shut up, and speak last.
    • Your team members will feel enabled to talk and share ideas.
    • Sometimes, team members do not talk because they want to be on your good side so, ask a question and wait till the end of the conversation.
  • If a team member makes a mistake, remember to go after their heart.
    • Value your team members heart and talent above their position.
    • Create a learning opportunity by discussing and solving the issue together.

Email your top take-aways and learnings to Casey@CaseyGraham.com


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