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Today we’re honored to have Jason Swenk on this episode of The 7-Figure CEO Podcast. He started a digital agency in 1999, which he sold after 12 years. He now helps digital agency owners scale their businesses. This, he says, is the coolest business he has ever created. But what is digital marketing? It is basically a marketing agency that uses technology. It took him just 11 months to break the 7-figure mark. This was not an overnight success, however, because he had 14 years of experience. He looks up to Tony Robbins and Gary Vaynerchuck as his motivators.
Specialize in your niche
Know who you’re serving and go really deep. It’s very rare to be successful by staying broad in who you’re serving and what services you’re offering.
Don’t be afraid to take action
We all have big ideas in our minds; the difference comes in the actions we take. But first of all, have clarity about where you want to go and then work. Without a clear direction, you will end up spinning your wheels and wasting time, money and energy not accomplishing what you want.
Add value to your audience
Don’t be worried about the money; just make sure you help your audience first. Offer them free service or good information and content that they can benefit from. This proves that you can help them when they buy your service, and this in turn gives you authority with them.
Do NOT try to do everything you can in your business, especially what you aren’t good at. Outsource or hire to your weaknesses and maximize on what you know best. Do what you love.
Set expectations about how you’re going to measure them, not just on how you feel they’re doing. They need clear objectives to reach so they feel good about the job they’re doing or know how they need to improve. Look at your teams’ strength and then hire to your weaknesses.
On-board your employees
Make your employees your number one asset and that will translate through the company to the clients. Try to make them as happy as they can be. Let them understand your company’s culture.
Treat your different audiences different
If someone has never heard of you, you need to treat them different than someone who has known you for a while. You have to warm up your new audience so they become more aware who you are and what you have to offer them. Once they get to know you, then you can begin presenting more offers to get them engaged with your business.
Have separate bank accounts
Have a separate savings account with 3-6 months expenses saved just in case something happens to you and you’re not able to generate more income. This will help relief the stress as the owner to know you can cover your expenses for 90+ days. The other account can be for your normal operations.
KEYS TO BREAKTHROUGH
- The grass is greener on the side you water. Whatever side you put more energy to has the potential to be better than you imagine is on the other side.
- Jason recommends not hiring your friends or family because it’s hard to separate business and friendship.
- Take action! Don’t wait around for everything to be perfect. Set a course and get moving – even if it’s wrong, you’ll find out quickly and can adjust based on what you learn.