Here are a few dumb things I did when I started creating companies.
1. I didn’t pay myself
I paid other people, but didn’t pay myself. I learned the lesson the hard way. Paying yourself teaches the business to exist with your salary. I do not subscribe to the belief of getting paid purely out of profits. I have a salary & profit sharing like everyone else in our companies.
2. I believed in a business plan
Business plans are good for about 5 minutes. I had this idea I thought was great, but people weren’t buying it. I spent MONTHS creating a business plan that was 100% wrong. I don’t think it’s wrong to have a business plan, just don’t believe in it.
Business plans rarely make it past your first few customers.
3. I thought I WAS the business
I treated the business like it was me and I was the business. This is dumb and creates bad habits. Within 2 years I realized that the business is a living thing. It should exist without me. I shouldn’t have personal entanglement with the business.
The problem with thinking that you are your business is that you can’t make good decisions because everything is too emotional. When I started separating the business from my personality, we could make decisions for the BUSINESS, not just Casey.
4. I didn’t hire quickly enough
14 years later, Renee & I still work together & created this training for you.
If you do not take any advice I ever give, please take the advice of maximizing a personal assistant. Nothing will elevate your game more than a high level personal assistant that is proactive at positioning you to do $10,000/hour work.