6 out of 7 days a week I buy a Grande Decaf coffee with no room from you. I love to pull out my credit card & happily pay you $2.08 for this beverage.
I’m writing you this letter because of what your company means to me. As a fellow business owner, I know you are under pressure from customers & shareholders to produce. I wanted to share the 5 ways your company makes a difference in my daily life. There are 5 things present in every one of your stores that you need to know about:
I want to thank every Starbucks team member that uses their hands not just to serve coffee, but to serve people. You guys are the front lines & you consistently deliver amazing service. I know you may think you are serving coffee, but you aren’t. You are serving people. You are an amazing tribe of smiling people that craft some of the world’s finest beverages for us to enjoy.
Thank you for serving so well!
For $2.08 you provide me a chair to sit in. These aren’t just any chairs though… These chairs are where some of the most valuable conversations of my life have happened. When my wife & I were dating, these chairs were where we sat & dreamed about the future. These chairs are where my six year old daughter, Darby, loves to tell me about life & school on our dates. These chairs are where I’ve made some of my best friends in the world.
Thank you for providing the seats where life happens!
Just about everyday, I sit at one of your tables & create something. Right now, I’m creating this post on one of these tables. Over the last few years, I’ve created a few businesses on these tables. The tables you provide don’t just hold drinks, they hold dreams. Some of the most significant moments of my life came sitting here writing or typing something that would change another person’s life.
Thank you for providing dream tables!
I come to your store because of the environment. You have created a place I want to be. I want to thank you for having amazing art & colors. It’s amazing to be able to pay $2.08 & sit in a place that cost you hundreds of thousands to create & perfect. Whoever designs the stores & picks the colors, thank you. You might think you are just designing a store, but you are really designing the place where life change happens. So many significant relationships happen because you create a place people want to be! Wow! It’s just awesome!
Thank you for providing amazing art!
I’ve made so many friends in your stores. I can’t tell you how many people I am now friends with because I run into them at Starbucks. It’s incredible. I’ve also met my lawyer, accountant, & insurance agent at your stores. Your stores provide the backdrop for professional & personal relationships.
Thank you for providing the environment for relationships to blossom!
In closing, I would like to personally thank every barista that makes the drinks perfect every time. You matter. You are the ones that create this home away from home for me. Next time you deal with a nasty customer, whip this little note out & be reminded that there is always one guy on your side! You. Are. Awesome!
This is the best $2.08 I’ve ever spent in my life.
Your Raving Fan,