Category: Marketing

On August 23, 2013

How Do You Make The INC 5000 List?

I am super proud to say that The Rocket Company was named to the INC 5000 list.  Our rank is 602.  You can check out the award & stats here.  We will be writing a lot about this over the next year but I wanted to let you in on one secret to growth.  It isn’t
On July 29, 2013

7 Leadership Lessons From Being Backstage With Imagine Dragons

It’s been a long time since a band as good as Imagine Dragons has come around.  My friend Louie Lovoy turned me on to them a while back & together we have watched them go from obscurity to mega-stars.  This band doesn’t just play good music, they are leaders.  They are influencing a generation of
On June 24, 2013

Why Organizational Growth Is Like Being Addicted To Drugs

When I was on staff at an organization years back, we talked about growth all the time. What are we doing to get more money? What are we doing to get more customers? What are we doing to get more people signed up? Why aren’t we bigger? Why aren’t we growing as fast as we
On August 16, 2012

Right This Very Second

There are two types of people. People that talk about doing stuff People that do stuff Which one are you? I can’t tell you how many convos I have with people that want to do stuff.  Here are some of the things I hear: I want to travel more I want to get out of
On May 4, 2012

How To Treat Clients & Build A Massive Tribe

We recently had someone write an article on our organization about how we treat people.  This article was written by Brian Dodd & he has an excellent leadership blog. This was observed from a 3rd party.  If someone was going to write about your company, church, or non-profit, what would they write? Here are 32
On April 30, 2012

I Hate Networking

When I first started our organization I was told, “you need to be in a networking group.”  I heard quotes like, “your network determines your net worth.”  So I did what every good little entrepreneur started doing, networking. I Googled “Neworking” & here was the top result: Business networking is a socioeconomic activity by which groups of like-minded businesspeople recognize,
On April 25, 2012

Keeping The Main Thing The Main Thing

Here are my notes from Jeff Henderson’s breakout at Orange Conference 2012.  He spoke about Priorities.  Jeff is on the team with Preaching Rocket.  Preaching Rocket is one of our organizations that serves churches. Keeping the main thing the main thing is not an easy thing “The role of the leader is to keep the
On April 24, 2012

3 Mistakes Entrepreneurs Make In The Shark Tank & Real Life

The Shark Tank is my favorite television show. On the show, hopeful entrepreneurs pitch their business ideas to five sharks (investors).  The sharks then decide if they want to invest in the idea or not.  The show is obviously made for TV so there are many bozo’s that pitch dumb ideas. However, many great entrepreneurs
On April 17, 2012

Gimmicks Gone Wild

I am watching leaders try to increase attendance, sales, marketing results and everything else through gimmicks.  I can talk about gimmicky people because I’m a recovering gimmic-aholic. What is a gimmick?  Wikipedia says: a gimmick is a unique or quirky special feature that makes something “stand out” from its contemporaries. However, the special feature is typically thought