Category: Marketing

On June 6, 2014

The Shocking Truth About Perry Marshall

I just left Perry Marshall’s house. I went up to be part of his Four Man Intensive. This is his highest level of coaching for business owners.  The thing that shocked me most about Perry is how real and authentic he is. In the shark infested waters of internet marketing there are plenty of slime
On March 10, 2014

5 Leadership Mistakes I Made In The Last 5 Years

People tell me all the time that they wouldn’t change anything about their past because it all makes up who they are.  While I understand that & agree with the statement on many levels,  I would not say that same thing personally. Why? While I do believe everything I have done makes up who I
On January 21, 2014

How To Start An Information Marketing Business With A Recurring Revenue Model

Dear Business Owner: Do you wish your business would grow beyond your personal capacity? Are you looking for the “freedom” that so many entrepreneurs are looking for but never seem to find? Are you ready to produce predictable income & growth for your company instead of the constant ups & downs of start up? Do
On January 6, 2014

Dear Howard Schultz & Starbucks…

6 out of 7 days a week I buy a Grande Decaf coffee with no room from you.  I love to pull out my credit card & happily pay you $2.08 for this beverage. I’m writing you this letter because of what your company means to me.  As a fellow business owner, I know you
On December 9, 2013

5 Business Lessons Learned From Auburn & Gus Malzahn

Gus Malzahn is Auburn University’s football coach.  In his first season as a head coach in the SEC, he is playing for the National Championship (the #1 team in college football).  He has come into his leadership position & done it much different than many people do.  Whether you watch football or not, you can
On November 1, 2013

How To Get Unstuck In Life & Business

I have been wanting to help business owners for a long time.  Recently I made a decision that I would start helping them.  My assistant & I sat around for a few months scheming & planning what we were going to do.  I’ve drawn up about 25 sets of plans for how we were going
On October 23, 2013

Avoid These 5 Newsletter Mistakes

Newsletters can be extremely effective in nurturing prospects. They can also be extremely ineffective. The difference is your newsletter philosophy. At The Rocket Company, we have tried a lot of different things I’d like to share the 5 things you shouldn’t do. 1. Make it all about you What if the New York Times Newspaper
On October 2, 2013

Anatomy Of The Perfect Follow Up Sequence

If you want to grow your organization, this post is for you.  If you use the web at all to connect with your tribe, you should consider using automated follow up sequences. A follow up sequence is what you do after people take any kind of action with you.  That action might include filling out
On September 9, 2013

1 Thing NOT To Do When Starting A Business

I have two very unique opportunities I’m working on right now.  I’m back at working through start-up again.  After being a full time entrepreneur for 62 months now, I’ve forgotten how scary start-up is.  Right this second I’m sitting in Starbucks, scheming & planning. Every time I’ve started a company, I go through a few
On August 23, 2013

How Do You Make The INC 5000 List?

I am super proud to say that The Rocket Company was named to the INC 5000 list.  Our rank is 602.  You can check out the award & stats here.  We will be writing a lot about this over the next year but I wanted to let you in on one secret to growth.  It isn’t